Although having external links to your website can improve your search engine rankings; however do not over do it. Some web masters go to the extent of having unrelated sites link to the websites. This can lower your website's rankings too. If you need to have external links, you have to strategize and get links from related sites. For example, if your site is about sailing boats, make sure you have links from related sites such as boat repair instead of unrelated sites such as dog training.
Always add fresh content to your website. Static content is the death of any website. Search engine robots, not to mention human readers, love fresh content on a website. Thus, you should employ a few SEO strategies to feed your website with fresh content, on a daily basis if necessary. One great way of doing this is maintaining a blog or a news section on your website, or by subscribing to automatic newsfeeds.
Off page optimization: - The major activity which is performed in the off page optimization is getting back links for the site. Back links are that factor/power which makes a spot for your site in the high SERP. Why not you have quality content and a great structure site but if you haven't back link to it, it's like you are going to kill your enemy whither you have a gun having no bulits and your enemy has a full filled gun of bullets.
SEO news Lots of sites have content. That doesn't mean it's all relevant content. What does that mean? It means there are
millions of sites out there that have content that lacks real substance or has little to say. Think about the websites you've visited over the last week. How many had pages that either didn't give enough information or strayed from the subject at hand? Probably a lot, right?
I don't think your average person has any idea what PR is, and I doubt they would care to get high PR links since they have no idea of their value. So don't work on a "I'll get you ### PR4 links for $ amount of money." Part of what I do with my clients is educate them as well, that way they see the value in what I am doing and why I am doing it.
How can you do this? Two very important SEO tips - use keyword research tools and develop a search engine strategy that will benefit you the most. Plenty of keyword research tools exist that can help with your keyword analysis, such as Wordtracker or Google AdWords. These can help you identify the keywords and key phrases that will give you the most success, lower search volumes for certain keywords could indicate that it is a more targeted phrase with greater potential to convert traffic once it arrives.
New content. Content is still king,
Pinterest so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and
posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.